want a personal shopping ‘spa’-ssistant?

Here’s the thing: even though most guys act like they’re total ‘Tim The Tool Men’, I have a sneaking suspicion that when they walk through the cavernous aisles of Home Depot, they feel totally overwhelmed by the vast array of nail guns and drills laid before them. (Totally excited, yes—but also totally overwhelmed.)

When it comes to choosing the ‘tools’ to make ourselves look glam, any girl who’s ever browsed a beauty boutique has probably experienced the same feeling while staring down a wall of serums, baffled by the bevy of brands and benefits to choose from. But the difference between us and our Y-chromosomed counterparts is, we’re not afraid to ask.

Starting on August 4, you’ll get to do just that in our spas. Every Tuesday night, from 5-7pm, we’ll have our top technicians (from facialists to waxers) stationed on the floor of our spa stores, giving one-on-one shopping advice. So if you’re perplexed by peptide complexes and azelaic acids, want to know which foot file is most befitting or are just wondering whether you’re more of a Z. Bigatti or Zelens kind of gal, our expert techs will be there to answer any question you throw at them. And remember, they’ve been doing this stuff for years, so they can talk eye creams with their eyes closed. (Where else do you get that kind of personalized ‘spa’-ttention?)

So if you’re near one of our spas, get the full schedule of which techs will be there when and start that list of questions. Now ‘shop’ to it!

Miss Bliss

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‘gorilla’ marketing is about to hit NYC!

I’m not going to beat around the ‘bush’: being overly hairy during skimpy season is NOT pretty. So here at Bliss, home of painless-as-possible waxing and highly acclaimed hair removal products, we’ve decided to launch a full-on protest against unwanted fuzz. And who better to deliver the message that hairy is scary than a team of bikini-wearing gorillas?

That’s right: next Wednesday and Thursday (8/5 and 8/6), we’re letting a team of gorillas loose on the streets of Manhattan. (Well, they’ll actually be people in gorilla suits—we don’t want to be responsible for any attacks on banana-selling street vendors.) Hitting spots like Sephora in Times Square and Crunch gym on Lafayette Street, the bikini-clad beasts will be protesting against fur—not in the overzealous-red-paint-throwing-animal-activist way, but in the no-one-needs-to-see-the-overgrown-jungle-sticking-out-from-your-bikini-bottom way.

They’ll also be handing out special offers for 20% off signature brazilian bikini waxes at our spas, and 20% off fuzz-fighting and body-toning bestsellers in-spa and online. So if you’re in NYC, keep an eye out for our ‘gorilla’ marketing team and don’t miss the chance to de-fuzz ‘fur’ less. And stay tuned for a video documenting all the monkey business. (Yeah, I said it.)

poll: what’s the best body butter scent?

Like the iPod to Apple, the Big Mac to McDonald’s or the Beetle to Volkswagen, Body Butter is the one thing that comes to most people’s minds when you mention Bliss. Launched a decade ago in the iconic lemon+sage scent, it’s been a top-seller ever since (and taken about a billion shins from lizard-like to luscious).

The rich, skin-softening formula inspires serious ‘dew’-votion among Bliss fans—sometimes to a scary degree. Once, a friend who forgot to re-order was reduced to such moisturization withdrawal, I found her on her bathroom floor trying to cut into the tube with an X-Acto knife just to salvage the last few smears. (Do NOT try that at home. Luckily, I brought her back from the brink of ‘skin’-sanity with a travel-sized tube I happened to have in my bag.) The point I’m trying to make is: people are crazy about the stuff.

So in honor of our famous formula’s 10th birthday, we’d like to ask you:

primping picks for the pregnant set: part two

Hi again! Julie here, to finish up my list of primping product suggestions for the pregnant ladies out there. Here are some more mom-to-be must-haves*:

diamancel #2 nail file
Prenatal vitamins can make your nails grow super-fast. Keep those newly strong talons in shape with this nail file. Made with genuine diamond, it’s so durable it might last until your baby graduates college.

bliss underarmy
I’m at my biggest during these hot summer months. (Lucky me!) Between the heat and the extra pounds I’m carrying, sweat is pretty much a given, but this minty anti-perspirant keeps me dry and cool as a cucumber.

bliss blood orange+white pepper scrub
I chose this purely for the ‘spoil myself’ factor. While scrubbing away with this heaven-scented stuff, I can forget—even for just five minutes—about the momentous task at hand. A must for moms-to-be who are long ‘overdue’ for some me-time.

ted gibson individual color shampoo and conditioner
Dyeing hair during pregnancy is one of those ‘better safe than sorry’ areas that no one will give the definitive green light. Try washing with these formulas instead, which can prolong a treated tint or just bring out your natural color.

spanx bra-llelujah! full coverage front closure bra
You may be delighted with your newly voluptuous bust, but without a comfy bra, those suckers are going to feel like two sacks of potatoes. This wide-strap bra offers ample support, and its hosiery-like fabric stretches to grow with you.

My final recommendation? Try some tummy-friendly tension taming in-spa with our great expectations massage. I haven’t had it yet, but since I’m well past my first trimester (when it’s off-limits) and feeling those pregnancy aches and pains more than ever, I just might have to treat myself. I hear it leaves you feeling ‘reborn’.

Julie

*Again, I’m no doctor—so please consult with yours if you have questions about using any of the products above.

primping picks for the pregnant set

Here at Bliss HQ, more than 10% of our staff is pregnant. And between friends and family members who are also expecting, there seems to be a mini-boom going on. (Hey, maybe the economy forced everyone to find cheap forms of entertainment, if you know what I mean.) Our Copywriter Julie is one of the ladies in this ‘swell’ condition, so I asked her to guest blog and recommend some pregnancy-friendly beauty buys. Here’s what she had to say –

Miss Bliss

Greetings, readers! Now that I’ve got a bun in the oven, I’m discovering just how much of a number pregnancy does on your body. Between ballooning bellies, inflated ankles and pregnancy acne, all of us moms-to-be could use a little something to help us feel more glam. So whether you’re still staring slack-jawed at a positive pregnancy test or are about to pop any day, these prenatal pampering picks will ‘deliver’ a much-needed beauty boost.*

mama mio tummy rub
Some say stretch marks are genetic and unavoidable—but I know that won’t keep any of us from trying our darndest to stop them. Keep the stretching from permanently etching your skin with this award-winning, omega-rich oil.

bliss foot patrol
Towards the end of pregnancy, your feet may swell from water retention. (On the bright side, you probably won’t be able to see them past your bulbous belly.) This exfoliating foot cream has peppermint to relieve tired soles and puffy ankles.

bliss triple oxygen instant energizing eye mask
You think sleep deprivation starts post-baby? Think again. Between mom-to-be anxiety and extra bathroom trips, pregnancy can leave you looking pooped. This instant brightening eye mask will help you fake a full night’s rest.

dr sebagh deep exfoliating mask
Many women develop what’s called the ‘mask of pregnancy’, a darkening of skin caused by hormonal changes messing with melanin production. This exfoliating mask will lighten it up so you don’t look like the Lone Ranger.

bliss steep clean pore purifying mask
So you’ve got a bump not only in your belly, but a few on your face, too? I was just thrilled to see pregnancy-induced pimples appear in my first trimester, but this clog-clearing mask can help keep hormone-induced breakouts at bay.

I’ve got more recommendations where those came from, so stay tuned for the rest of the list tomorrow. In the meantime – happy gestating!

Julie

*I’m no doctor—so please consult with yours if you have questions about using any of the products above.

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