still a bikini wax virgin? let us be your first and save 20%!

We get it: a bikini wax is not something you enter into lightly. It’s a very personal affair, and you wouldn’t just let anyone go ‘down there’. But if you’ve been saving yourself, now’s the perfect time to ‘give it up’—and we want you to come to Bliss for your first time. (We promise, you won’t regret it.)

Why should you allow yourself to be ‘de-fuzzed’ at one of our spas? Well, for starters, you’ll save 20% on your first Bikini Wax (Basic, Betweeny™ or Brazilian) for the entire month of April. (No cheating, waxing veterans—we’re checking records to make sure only first-timers get the discount!)

Plus, we swear we’ll be gentle with you. Our stripless wax is renowned in hair removal circles for being as painless as possible. Plus, we won’t try anything ‘dirty’ (ahem), because we’re practically OCD about hygiene during our services. And if you’re just nervous about having a stranger around your lady parts, don’t worry: our waxing techs have seen it all. They’ll make you feel totally comfortable, and to them, it’s just another day on the job. (Plus, you’ll get a pair of disposable undies. They’re not exactly full-coverage, but they do the trick.) Still want more depilatory deets? Check out our waxing FAQs.

And if all that isn’t enough to convince you to ‘go all the way’, consider the fact that bikini season is inching closer every day. Do it for the good of your fellow beach-goers—no one wants to get an eyeful of errant fuzz, and you certainly don’t want to be sporting it.

If we simply can’t talk you into taking it off in-spa, you also have the option of using our new and improved poetic waxing at-home hair removal kit, now with a microwaveable cup. It’s great for DIY touch-ups, but if you’re considering going fully bare down there, take it from us: leave that to the professionals, or you’ll be mad at yourself in the morning.

So book your first bikini wax and save a few bucks. Hey, think of it this way: you never forget your first, so why not do it with someone you can totally trust?

Happy waxing!

Miss Bliss

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it’s ‘wax’ season: introducing new microwaveable wax!

Yep, it’s that time of year again—no, we’re not talking about gathering your W-2 forms and calling your accountant. We’re talking about that time when the weather gets gradually warmer, and the clothes get gradually skimpier until summer arrives and we simply can’t bypass the beach any longer.

And this year, we’ve got a major ‘wax’ incentive for you: our perennially popular poetic wax is now microwaveable! Hey, I’ll admit it: as wonderful as our wax is, the old method of warming it on the stovetop was… well, kind of a ‘hot mess’. I have a few friends who refused to even try it simply because they didn’t want to spend any more time ‘cooking’ over a flame. Plus, DIY waxing is challenging enough without the painstaking prep.

talk about microwave 'lovin'!

So we’ve tossed the old ceramic mug and replaced it with a super-convenient plastic cup—so now you can zap your wax like a frozen dinner. But relax: we’d never axe the formula of our original wax. It’s still the same painless-as-possible, stubble-shrink-wrapping stripless stuff used in our spas and our at-home kit for years.

So kiss your old ‘flame’ goodbye and say hello to the ‘wave’ of the future with our brand-‘nuke’ microwaveable wax. (Now, you’ve got no excuses for ‘wax’ evasion.)

‘Skin’-cerely,

Miss Bliss

Posted in bath + body, hair removal, product launch | No Comments »

it’s a (paraben) free-for-all!

We know you’re all as excited as we are about the launch of our new paraben free body butters (they’re rich, creamy and guilt-free—sort of like that bowl of fettucine alfredo in your dreams). Not only have we plucked the parabens from our famous potions, we’ve also lowered the price by seven dollars*. (You can spend that extra money on something nice for yourself—a couple of caramel macchiatos, or a few iPhone apps, perhaps). And butter buffs, take heart: We haven’t tinkered with anything else in the recipe—it’s the same maximum moisture formula you’ve always ‘rubbed’.

But let’s rewind a minute, and remind ourselves why being paraben free is so important in the first place. Parabens are preservatives used to prolong the shelf life of a plethora of products. In recent years, it’s practically become a swear word in beauty industry circles, due to some studies that suggest long-term exposure to the chemicals can lead to cancer, along with other unsavory effects.

After the initial hoopla, it’s been suggested that they may not be as dangerous as originally imagined, and the FDA is still looking at the data. But we believe in erring on the side of caution—after all, our products are all about making you feel good, and how can you do that when there’s a little voice in the back of your head wondering whether all the butter you’re slathering on is going to come back to bite you?

So with that in mind, our goal is to remove parabens from all of our products by the end of 2011. But for now, a bunch of our formulas (in addition to the body butters) are already free of the controversial little buggers. Here’s the full list:

poetic waxing at-home hair removal kit
ingrown eliminating pads
problem salved
blood orange+white pepper bath+shower gel
blood orange+white pepper soapy suds
lemon+sage soapy suds
vanilla+bergamot soapy suds
fabulous foaming body wash
blood orange+white pepper sugar scrub
lemon+sage body butter lite
naked body butter lite
fatgirlscrub
fatgirlsleep (in the US)
serious seaweed cellulite soap
mammoth minty scrub soap
the youth as we know it eye cream
the youth as we know it cleanser
the youth as we know it concentrate
steep clean pore purifying mask
steep clean deep pore cleanser
peeling groovy
best of skintentions (in the US)

Pretty impressive, no? So go ahead and get worry-free gorgeous, because at Bliss, we want to make sure you’re safe, sound… and absolutely stunning.

‘Skin’-cerely,

Miss Bliss

*Tube is now 1.8 oz smaller.

Posted in bath + body, cellulite, Green, hair removal, product launch, skin care | No Comments »

‘gorilla’ marketing: watch it live on video!

We promised you a video of all the monkey business—and it’s finally here! Check out this clip of our ‘gorilla’ marketing team on their anti-hair protest through the streets of Manhattan. It only takes about a New York minute to watch all their antics, so don’t miss it. (Trust me, it’s worth watching just for the waxing scene…)

Enjoy it here, and pass it on:

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‘gorilla’ marketing starts tomorrow, plus a hairy poll

Greetings! I’m here to give you all a reminder that our gorillas are gearing up for their anti-hair protest march down the Manhattan streets, which starts tomorrow, 8/5 and continues Thursday, 8/6. The press is already going ‘wild’ with anticipation, and so are we. (Seriously, someone has been playing King Kong on a loop in our cafeteria since yesterday.)

So don’t forget to keep an eye out for our simian street team at spots like Sephora in Times Square (42nd and 7th), Crunch gym on Lafayette Street, and every subway, park and naked cowboy in between. Sure, your initial reaction upon spotting a bikini-clad ape might be to bolt in the other direction—but when you know he’s handing out special offers for 20% off signature brazilian bikini waxes at our spas, and 20% off fuzz-fighting and body-toning bestsellers in-spa and online, we recommend chasing down that monkey suit for your chance at a de-fuzzing discount.

In the spirit of our anti-fur campaign, I’d to ask you readers a hair-removal-related question, just for fun:

Posted in hair removal, polls, special offers | No Comments »

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