new shower gels: what are you most ‘pumped’ about?

Tell me: who doesn’t appreciate the simple, sudsy pleasure of a good body wash? It makes showering so much less mundane—who cares that it ends up going down the drain?

If you’re a body wash buff, we’ve got some news that’ll work you up into a ‘lather’: we’re launching three all new shower gels: lemon+sage, vanilla+bergamot and blood orange+white pepper soapy suds.

“But…but…don’t you already have shower gels in those scents?” you may ask. And you’d be right (we’re so glad you’re paying attention). But we couldn’t leave ‘gel’ enough alone, so we did some serious ‘foam’ renovations to our existing formulas, and are now re-launching them as our all-new soapy suds.

So what have we done to your beloved bubbles? First, we made them almost twice the size—they’ve gone from 8.5 oz to a whopping 16 oz each. Next, we slashed the price from $24 to $18. You’re probably thinking: “WHA? A bigger bottle for less money? Does not compute.” Well, we decided to break the rules, just because we love you.

And we’ve topped it all off with two other improvements: a pump dispenser to replace the cap top (goodbye squeezing, hello squirting), and a new, paraben-free formula.

We’re totally thrilled about all the updates, but we want to know what you’re most excited about. So go on, tell us:

Stay tuned – later this week, we’ll be telling you all about our new fabulous foaming body wash (yes, it’s exactly what it sounds like).

Best ‘washes’,

Miss Bliss

‘gorilla’ marketing starts tomorrow, plus a hairy poll

Greetings! I’m here to give you all a reminder that our gorillas are gearing up for their anti-hair protest march down the Manhattan streets, which starts tomorrow, 8/5 and continues Thursday, 8/6. The press is already going ‘wild’ with anticipation, and so are we. (Seriously, someone has been playing King Kong on a loop in our cafeteria since yesterday.)

So don’t forget to keep an eye out for our simian street team at spots like Sephora in Times Square (42nd and 7th), Crunch gym on Lafayette Street, and every subway, park and naked cowboy in between. Sure, your initial reaction upon spotting a bikini-clad ape might be to bolt in the other direction—but when you know he’s handing out special offers for 20% off signature brazilian bikini waxes at our spas, and 20% off fuzz-fighting and body-toning bestsellers in-spa and online, we recommend chasing down that monkey suit for your chance at a de-fuzzing discount.

In the spirit of our anti-fur campaign, I’d to ask you readers a hair-removal-related question, just for fun:

poll: what’s the best body butter scent?

Like the iPod to Apple, the Big Mac to McDonald’s or the Beetle to Volkswagen, Body Butter is the one thing that comes to most people’s minds when you mention Bliss. Launched a decade ago in the iconic lemon+sage scent, it’s been a top-seller ever since (and taken about a billion shins from lizard-like to luscious).

The rich, skin-softening formula inspires serious ‘dew’-votion among Bliss fans—sometimes to a scary degree. Once, a friend who forgot to re-order was reduced to such moisturization withdrawal, I found her on her bathroom floor trying to cut into the tube with an X-Acto knife just to salvage the last few smears. (Do NOT try that at home. Luckily, I brought her back from the brink of ‘skin’-sanity with a travel-sized tube I happened to have in my bag.) The point I’m trying to make is: people are crazy about the stuff.

So in honor of our famous formula’s 10th birthday, we’d like to ask you:

Take our quiz to see what you’ll love most about best of skintentions!

Traveling
The Jetsetter – You are a Bliss Girl who racks up enough frequent flier miles to vacation in Bora Bora at least once a year, and an expert packer who winks at the TSA employees as you effortlessly glide through airport security. You’ll love Best of Skintentions because instead of packing a separate moisturizer, sun protection and skin illuminator, you can just stash one travel-friendly tube in your carry-on. No matter where your passport takes you, your face will be protected with this mega moisturizer.

Bargain-Hunting
The Recessionista - You are a Bliss Girl who loves a deal. You set your alarm clock for the Barney’s sample sale because you go ga-ga for Gucci but paying full price for anything makes your checkbook groan. You’ll love Best of Skintentions because for only $35, you get serious UVA/UVB protection, a daily dose of antioxidant vitamins, minerals and omegas to keep skin looking healthy, plus phytonutrients from tonka beans for a luminous finish. Talk about a good ‘skin’-vestment!

Web Surfing
The Techie - You are a Bliss Girl who lives for updating her Twitter status, recording your own YouTube videos, and ‘fanning’ your favorite brands on Facebook—not to mention all that time you spend glued to the keyboard at the office. You’ll love Best of Skintentions because it offers protection from the UVA radiation that’s emitted from computer screens and fluorescent lights, which causes signs of aging. Plus, it meets the standards of Japan’s stringent PA++ rating system for UVA protection (to help you say “sayonara” to wrinkles).

Being Outside
The Nature Lover - You are a Bliss Girl who loves being outside, whether it’s slaloming down ski slopes, splashing in the swimming pool, or hiking the trails. You spend a lot of time absorbing the sun, but you don’t want your face to show it! You’ll love Best of Skintentions because it not only shields against burn-causing UVB rays, but is also one of the only moisturizers with a PA++ rating which indicates that it’s clinically proven to protect against age-inducing UVA rays.

Bliss Kisses!
<3 Karen
mirror_girl9

We want to know!

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