We promised you a video of all the monkey business—and it’s finally here! Check out this clip of our ‘gorilla’ marketing team on their anti-hair protest through the streets of Manhattan. It only takes about a New York minute to watch all their antics, so don’t miss it. (Trust me, it’s worth watching just for the waxing scene…)
Enjoy it here, and pass it on:
As you may already know if you’ve been am-‘bush’-ed by them, our fuzz-protesting ‘gorilla’ marketing team took over the streets of New York City all day yesterday. They hit our Soho spa, Crunch Gym, and even attacked HQ (one poor staffer was unlucky enough to be biting into a freshly peeled banana when they arrived…)
The fun continues today, as the team stormed Sephora in Times Square this morning, and plans to picket their way through Union Square this afternoon. But it hasn’t just been about watching passersby do eye-popping double takes at the sight of bikini-clad gorillas (although that has been fun)—it’s been about protesting unwanted body hair, and handing out offer cards for 20% off signature brazilian bikini waxes at our spas, and 20% off fuzz-fighting and body-toning bestsellers in-spa and online. (If you didn’t run into the team or aren’t in the NYC area, you can still take advantage of the savings here.)
Below is a snapshot of the team during yesterday’s adventures in the ‘concrete jungle’—but that’s just a taste of what’s to come. Stay tuned for a video documenting all the monkey business, soon to hit the web!
the 'gorilla' marketing street team!
Here’s the thing: even though most guys act like they’re total ‘Tim The Tool Men’, I have a sneaking suspicion that when they walk through the cavernous aisles of Home Depot, they feel totally overwhelmed by the vast array of nail guns and drills laid before them. (Totally excited, yes—but also totally overwhelmed.)
When it comes to choosing the ‘tools’ to make ourselves look glam, any girl who’s ever browsed a beauty boutique has probably experienced the same feeling while staring down a wall of serums, baffled by the bevy of brands and benefits to choose from. But the difference between us and our Y-chromosomed counterparts is, we’re not afraid to ask.
Starting on August 4, you’ll get to do just that in our spas. Every Tuesday night, from 5-7pm, we’ll have our top technicians (from facialists to waxers) stationed on the floor of our spa stores, giving one-on-one shopping advice. So if you’re perplexed by peptide complexes and azelaic acids, want to know which foot file is most befitting or are just wondering whether you’re more of a Z. Bigatti or Zelens kind of gal, our expert techs will be there to answer any question you throw at them. And remember, they’ve been doing this stuff for years, so they can talk eye creams with their eyes closed. (Where else do you get that kind of personalized ‘spa’-ttention?)
So if you’re near one of our spas, get the full schedule of which techs will be there when and start that list of questions. Now ‘shop’ to it!
Miss Bliss
I’m not going to beat around the ‘bush’: being overly hairy during skimpy season is NOT pretty. So here at Bliss, home of painless-as-possible waxing and highly acclaimed hair removal products, we’ve decided to launch a full-on protest against unwanted fuzz. And who better to deliver the message that hairy is scary than a team of bikini-wearing gorillas?
That’s right: next Wednesday and Thursday (8/5 and 8/6), we’re letting a team of gorillas loose on the streets of Manhattan. (Well, they’ll actually be people in gorilla suits—we don’t want to be responsible for any attacks on banana-selling street vendors.) Hitting spots like Sephora in Times Square and Crunch gym on Lafayette Street, the bikini-clad beasts will be protesting against fur—not in the overzealous-red-paint-throwing-animal-activist way, but in the no-one-needs-to-see-the-overgrown-jungle-sticking-out-from-your-bikini-bottom way.
They’ll also be handing out special offers for 20% off signature brazilian bikini waxes at our spas, and 20% off fuzz-fighting and body-toning bestsellers in-spa and online. So if you’re in NYC, keep an eye out for our ‘gorilla’ marketing team and don’t miss the chance to de-fuzz ‘fur’ less. And stay tuned for a video documenting all the monkey business. (Yeah, I said it.)
Hello, my beauty-loving brood. I have some exciting news about our latest spa launch! But before I get into all that, I’d like to say that I’m sorry for being blasé about blogging, yet again. (For some reason, I’m hearing that “Too Late To Apologize” song playing over and over in my head.) I appreciate those of you who check the blog regularly, and I’m going to do my best to update more often. (Not that anyone wants excuses, but I actually took a little vacay, and—horror of horrors—got caught without my sunscreen and ended up a bit red. I’ve been hiding out in shame ever since, to avoid being scolded by everyone at HQ.)
Anyway… on to the big news: This Wednesday, July 8th, marks the official opening (or as we like to call it, ‘skin’-auguration) of our newest spa, Bliss Washington D.C.! Now our nation’s Capital can balance complexions as well as the budget, talk about waxes as much as taxes, and achieve true bi-‘pore’-tisanship. The space—just a stone’s throw from the Obamas’ pad—features our usual top-notch tension-fighting facilities and trademark Bliss touches, and will be the perfect spot for D.C. dwellers to exercise their First ‘Aah’-mendment right: the freedom of ‘spa’. Booking lines are now open, so snag your appointment and prepare for the most heated debate in town: Ginger Rub or Super Blissage?
While we’re on the topic of America’s Capital, I’d like to wish you all a Happy 4th of July weekend. Enjoy all those BBQs (just be sure to have a jar of Fatgirlslim on standby for that extra hot dog or two…)
Happy long weekend!
Miss Bliss
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